Wholesale Partner Program

Bring innovative, travel-ready fly rods to your customers. The First Cast Fly Rod is unlike anything else on the market.

30 Second Setup
16.5" Packed Size
Internal Line System
Complete Kit

See the First Cast Rod in Action

Watch how our innovative design solves real problems for traveling anglers and learn about our dealer program

What You'll Learn:

  • ▶ How the telescoping internal line system works
  • ▶ 30-second setup demonstration
  • ▶ Compact 16.5" packed size comparison
  • ▶ Dealer program benefits and support
  • ▶ In-store display and demo options

First Cast Collection

A telescoping rod with internal line system that changes everything about travel fishing. Exclusive wholesale pricing for authorized retailers

Most Packable
FIRST CAST Light 4wt / 7ft – Travel Fly Rod
Light

FIRST CAST Light 4wt / 7ft – Travel Fly Rod

Weight
4wt
Length
7ft
Collapsed
16.5"
Best For
Small creeks and streams
$299.00
$164.45
Save 45%
Register
Most Versatile
FIRST CAST Classic 4wt / 9ft – Travel Fly Rod
Classic

FIRST CAST Classic 4wt / 9ft – Travel Fly Rod

Weight
4wt
Length
9ft
Collapsed
19"
Best For
General trout fishing
$299.00
$164.45
Save 45%
Register
Powerful
FIRST CAST Pro 6wt / 8.5ft – Travel Fly Rod
Pro

FIRST CAST Pro 6wt / 8.5ft – Travel Fly Rod

Weight
6wt
Length
8.5ft
Collapsed
17"
Best For
Large trout, bass, carp
$299.00
$164.45
Save 45%
Register

Every Fly Shop Has a Spot for Us

We're not a "me-too" product with different colors. This is a totally different fly rod idea that solves real problems for the modern angler.

⚡

30 Second Setup

From backpack to first cast in 30 seconds. Traditional rods take 5+ minutes to rig. Your customers will love the speed.

📏

Packs to 16.5 Inches

Fits in any daypack. No hard tube case required. The most packable full-function fly rod on the market.

🎣

Leave the Fly On

Internal line system means no tangles, no de-rigging between spots. Set it once, fish all day.

🎯

Complete Kit System

Includes reel and all components. No need for customers to spec parts separately. True grab-and-go convenience.

🚀

New Demographics

Resonates with 24-40 year old multi-sport outdoors people, backpackers, travelers, and gear enthusiasts.

🏆

In-Store Demo Display

We provide displays that show off how compact the rod is and let customers easily demo it right in your shop.

We Tell the Story, You Sell the Rods

Your success is our success. We're investing heavily in building brand awareness so customers walk into your shop already knowing REYR Gear.

4x
Ad Spend in 2026
50K+
Social Media Followers
100%
Marketing Support
📱

Active Social Presence

Daily content on Instagram, TikTok, and YouTube driving customers to dealers. We're building the community, you get the sales.

📸

Content Library

Professional photos, videos, and marketing materials provided. Use our content to promote on your channels.

🎯

Targeted Advertising

We're running paid ads to drive awareness and consideration. Customers arrive pre-sold on the concept.

🤝

Co-Marketing Opportunities

Feature your shop in our content. Local dealer spotlights, co-branded campaigns, and more.

Let's Connect!

Complete the form to apply for wholesale access. We're personally reviewing each application to ensure we partner with shops that align with our vision of bringing innovation to fly fishing.

  • ✓ Early sample access for approved partners
  • ✓ Competitive wholesale pricing with healthy margins
  • ✓ In-store demo displays that show off the compact design
  • ✓ Marketing support: photos, videos, and sales materials
  • ✓ Direct access to our small team for quick support
  • ✓ Flexible minimum orders designed for shops of all sizes

Already Have an Account?

If you're an existing wholesale partner, log in to access your account, view pricing, and place orders.

Login to Your Account

Register as a Dealer/Retailer

Join our wholesale partner program