To you the customer:

We promise to only offer truly unique (and dare we say RARE) products to you. We are developing and selling not just re-branded or re-marketed gear and claiming innovation,  we are breaking down the current market offerings and building what we want to use outside to have more fun on our trips fishing and  traveling outside.  

To the world we live on: 

As a producer of outdoor gear, we understand the impacts on the environment of product production and will continually look for more responsible ways to source raw materials and execute production.  In the meantime we are also neutralizing our carbon impact on each order with the help of COOLER.  Read more about that HERE

5% For the Planet

REYR will also give back 5% of profits to the environment around us. We want to support the areas where we feel at home and will specifically be donating to organizations that protect waterways and fisheries such as Trout Unlimited and The Nature Conservancy 


 Our Flies

Our flies are sourced with a positive social impact in mind. The organization we are involved with is a non-profit called IDEA, or International Deaf Education Association. The mission of IDEA is to assist the Deaf in the Philippines to achieve self-reliance by providing academic, vocational, physical, spiritual, and economic opportunities. 

Many hundreds of deaf children have gone to school with the help of IDEA. A large percentage of the students that have graduated from school are now employed in IDEA Philippines operated businesses and its sister foundation, Bohol Foundation for the Deaf and Disabled. The fly tying business is one of IDEA’s ongoing businesses to support its efforts.